

Instagram is the fourth most popular social media site in the world, after Facebook, YouTube and WhatsApp, respectively.Īs of October 2021, Brunei was the country with the highest Instagram audience reach with 92 percent of the population using the platform. with 157.1 million and Brazil with 114.9 million active users.

Instagram is most popular in India with a total of 201.1 million users, followed by the U.S. There are 3.4 billion social media users worldwide and this is expected to increase to 4.41 billion by 2025. Posts from political accounts receive an average engagement rate of 2.74 percent and educational posts receive an average of 2.56 percent. Political and educational accounts generate high engagement rates with their content.

Instagram has long since become a medium for people and communities to spread their messages, and in the past two years, social activists and educators have used Instagram for their movements.

It’s not only athletes and actors who drive the views on Instagram though. Ranked in second and third position were the Rock and Ariana Grande, both having over 250 million followers each. Most popular Instagram accounts and contentįootballer Cristiano Ronaldo was the most followed person on Instagram as of 2021, with approximately 315 million followers. Overall, men accounted for 51.6 percent of global Instagram users. Users aged 25 to 34 years made up the biggest Instagram user group by age worldwide, followed by 18 to 24 year olds. The platform previously reached 1 billion users in June 2018. As of December 2021, Instagram reached a new milestone of 2 billion active users worldwide. It is owned by Facebook, which recently rebranded as Meta, in a move towards the metaverse. Instagram is a social media app which focuses on photo and video sharing.
